Compares publication dates across meta tags, structured data, and sitemap lastmod for consistency.
This check compares dates from multiple sources on your page to ensure they tell a consistent story. It looks at HTML meta tags (like 'article:published_time' and 'article:modified_time'), structured data dates (like 'datePublished' and 'dateModified' in your JSON-LD markup), and HTTP headers (like 'Last-Modified'). It flags any inconsistencies where these different sources show conflicting dates.
Search engines use content freshness as a signal for certain types of queries. When someone searches for 'best laptops 2024,' Google wants to show recent, up-to-date content. If your page's dates are inconsistent — for example, your meta tag says 2023 but your structured data says 2024 — search engines may not trust your freshness signals and could show a competitor's content instead.
Inconsistent or missing dates can cause search engines to misjudge how fresh your content is. This is especially important for news sites, blogs, and any content where recency matters. Getting this right helps ensure search engines accurately understand when your content was truly last updated.
Run a free audit to see how your site performs on Content Freshness and 159 other checks.
Start Free AuditChecks for the presence, length, and content of the meta title tag.
Evaluates the meta description for its presence, length, and relevance.
Verifies the presence and uniqueness of the H1 heading tag.
Checks for the presence and structure of H2 heading tags.