Validates hreflang language tags syntax, self-reference, and return tag requirements.
This check validates your hreflang tags — special HTML link elements that tell search engines which language and regional version of a page to show to users in different countries. It checks that language and region codes are valid (like 'en-US' for American English or 'fr-FR' for French), that each page includes a self-referencing hreflang tag pointing to itself, and that the overall syntax follows Google's requirements.
If your website is available in multiple languages or targets different countries, hreflang tags are essential. Without them, search engines might show your French page to English speakers, or your UK pricing page to US visitors. Hreflang tags ensure the right version of your content reaches the right audience in the right country's search results.
Invalid or missing hreflang tags can cause your international content to appear in the wrong markets, leading to a confusing user experience, higher bounce rates, and lost revenue. Users who land on a page in the wrong language are very likely to leave immediately.
Run a free audit to see how your site performs on Hreflang Tags and 159 other checks.
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