Advisory classification of likely search intent: informational, transactional, commercial, local, or how-to.
This check analyzes your page's content and tries to classify what type of search query it's best suited to answer. It examines signals like headings, keywords, page structure, and content type to determine if your page is primarily informational (answering a question), transactional (selling a product or service), commercial investigation (comparing options), local (targeting a geographic area), or how-to (providing step-by-step instructions).
When someone types a query into Google, they have a specific intent behind it. A search for 'how to tie a tie' expects a tutorial, while 'buy silk tie online' expects a product page. If your page's content doesn't match what users are looking for, they'll quickly click back to Google (known as 'pogo-sticking'), which signals to search engines that your page wasn't a good result for that query.
This is advisory only — an intent mismatch is not a guaranteed ranking penalty. However, understanding and aligning with search intent is one of the most powerful SEO strategies. Pages that perfectly match what users are looking for tend to rank higher, earn more engagement, and convert better.
Run a free audit to see how your site performs on Search Intent Classification and 159 other checks.
Start Free AuditChecks for the presence, length, and content of the meta title tag.
Evaluates the meta description for its presence, length, and relevance.
Verifies the presence and uniqueness of the H1 heading tag.
Checks for the presence and structure of H2 heading tags.