Checks for the presence of About, Contact, Privacy Policy, and other trust-building pages.
This check looks for links to key trust-building pages: About Us, Contact, Privacy Policy, Terms of Service, and (for ecommerce) Shipping and Returns pages. It checks both the navigation/footer and the page body for these links.
Trust pages are fundamental E-E-A-T signals. Google's quality rater guidelines specifically look for accessible contact information, clear organizational identity, and transparent policies as indicators of a trustworthy website.
Missing trust pages can lower your site's perceived trustworthiness, especially for YMYL topics. Users also expect to find these pages, and their absence can increase bounce rates and reduce conversion rates.
Run a free audit to see how your site performs on About/Contact Page Presence and 159 other checks.
Start Free AuditChecks for the presence, length, and content of the meta title tag.
Evaluates the meta description for its presence, length, and relevance.
Verifies the presence and uniqueness of the H1 heading tag.
Checks for the presence and structure of H2 heading tags.