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    GuidesTechnical SEO

    URL Normalization Audit

    Checks consistency across trailing slashes, WWW, and HTTPS versions.

    technical-seo
    Medium Priority

    What is this check?

    This checks if the URL is strictly normalized (e.g., no duplicate content across /about and /about/, or http:// vs https://).

    Why is it important?

    Search engines view http://site.com/page and https://site.com/page/ as two different URLs. They should strictly redirect to one canonical version.

    What is the impact?

    Poor normalization dilutes link equity and creates duplicate content issues.

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    Run a free audit to see how your site performs on URL Normalization Audit and 159 other checks.

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    More technical-seo Checks

    Robots.txt

    Validates the presence and accessibility of the robots.txt file.

    Sitemap

    Confirms the presence of a sitemap in robots.txt.

    Image Sitemap

    Checks for the presence of an image sitemap to improve image indexing.

    Noindex Tag

    Checks for noindex meta tags or headers that might block search engines.