Analyzes internal link anchor text for diversity, generic anchors, and over-optimization.
This check analyzes the anchor text used in your internal links. It looks for generic anchors ('click here', 'read more', 'learn more'), empty anchor text, overly repetitive exact-match keyword anchors, and opportunities to use more descriptive, contextual link text.
Internal link anchor text helps search engines understand what the linked page is about. Descriptive, varied anchor text provides strong topical signals. Generic anchors waste this opportunity, while over-optimized anchors can look manipulative.
Descriptive anchor text improves the ranking relevance of linked pages for those terms. Excessive use of generic anchors like 'click here' misses a significant SEO opportunity to reinforce page topics.
Run a free audit to see how your site performs on Anchor Text Distribution and 159 other checks.
Start Free AuditChecks for the presence of a nofollow meta tag.
Checks for disallowed paths in the robots.txt file.
Reports how many internal links point to each page and identifies under-linked important pages.
Identifies internal links marked with rel="nofollow" where that is likely unintended.