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    GuidesCrawlability & Indexability

    Internal Nofollow Link Check

    Identifies internal links marked with rel="nofollow" where that is likely unintended.

    crawlability
    Medium Priority

    What is this check?

    This check scans your page's internal links for `rel="nofollow"` attributes. Internal nofollow links tell search engines not to follow the link or pass link equity to the target page. While sometimes intentional (for login pages or internal search), it's often an unintended side effect of CMS plugins or blanket nofollow policies.

    Why is it important?

    Nofollow on internal links prevents link equity from flowing to those pages. This is almost never desirable for internal links — you want search engines to discover and value all your important pages through your internal linking structure.

    What is the impact?

    Unintended internal nofollow links 'waste' link equity that could strengthen your target pages. Important pages behind nofollow links may rank lower than they should due to reduced internal link equity.

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    More crawlability Checks

    Nofollow Tag Test

    Checks for the presence of a nofollow meta tag.

    Disallow Directive Test

    Checks for disallowed paths in the robots.txt file.

    Internal Link Count & Depth

    Reports how many internal links point to each page and identifies under-linked important pages.

    Anchor Text Distribution

    Analyzes internal link anchor text for diversity, generic anchors, and over-optimization.