Identifies external backlinks pointing to pages on your site that return 404 errors.
This check identifies backlinks from external websites that point to URLs on your site that no longer exist (return 404 errors). These represent wasted link equity — other sites are linking to you, but the ranking value of those links is lost because the target page doesn't exist.
Every broken backlink represents wasted link equity. If a high-authority site links to your /old-product-page and that page returns 404, the ranking power of that link is completely wasted. Setting up 301 redirects to relevant pages recaptures this value.
Broken backlinks waste potentially valuable link equity. Reclaiming these links through 301 redirects is one of the highest-ROI SEO activities you can undertake — you're recovering ranking power that already exists.
Run a free audit to see how your site performs on Broken Backlink Detection and 159 other checks.
Start Free AuditChecks for the presence of a nofollow meta tag.
Checks for disallowed paths in the robots.txt file.
Reports how many internal links point to each page and identifies under-linked important pages.
Analyzes internal link anchor text for diversity, generic anchors, and over-optimization.