Validates LocalBusiness structured data for name, address, telephone, and opening hours.
This check is designed for businesses that serve customers at a physical location. It looks for LocalBusiness structured data (Schema.org markup) and validates that it includes the essential properties: business name, full street address, phone number, opening hours, and geographic coordinates. This check only appears when the page looks like it belongs to a local business.
Local business structured data helps your business appear in Google's local search results, the Map Pack (the prominent map with three listings shown for local searches like 'coffee shop near me'), and Google Maps. These are prime real estate in search results and can drive significant foot traffic, phone calls, and directions requests to your business.
For local businesses, missing or incomplete LocalBusiness schema seriously limits your visibility in local search results — which is often the primary way nearby customers find you. Competitors with complete local markup will have a significant advantage in the local Map Pack and Google Maps listings.
Run a free audit to see how your site performs on Local SEO and 159 other checks.
Start Free AuditDetects Schema.org JSON-LD structured data.
Detects video content and validates VideoObject structured data for title, thumbnail, duration, and upload date.
Validates Product and Offer structured data for ecommerce sites.
Validates JSON-LD formatting and catches malformed JSON, broken escaping, and parsing failures.