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    GuidesAdvanced SEO

    Structured Data

    Detects Schema.org JSON-LD structured data.

    structured-data
    High Priority

    What is this check?

    Structured data is a standardized format (like JSON-LD using Schema.org vocabulary) for providing information about a page and classifying its content. For example, you can mark up a recipe with its ingredients, an event with its date, or a product with its price.

    Why is it important?

    It helps search engines understand the *meaning* and *context* of your content. This can enable them to show your page in 'rich results' (like star ratings, FAQs, or image carousels) directly on the search results page.

    What is the impact?

    Rich results can dramatically improve your visibility and click-through rate from search, giving you a competitive advantage.

    Example Implementation

    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "FAQPage",
      "mainEntity": [{
        "@type": "Question",
        "name": "What is SEO?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines."
        }
      }]
    }
    </script>

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    More structured-data Checks

    Video SEO

    Detects video content and validates VideoObject structured data for title, thumbnail, duration, and upload date.

    Ecommerce SEO

    Validates Product and Offer structured data for ecommerce sites.

    Local SEO

    Validates LocalBusiness structured data for name, address, telephone, and opening hours.

    JSON-LD Syntax Validation

    Validates JSON-LD formatting and catches malformed JSON, broken escaping, and parsing failures.