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    Video SEO

    Detects video content and validates VideoObject structured data for title, thumbnail, duration, and upload date.

    structured-data
    Medium Priority
    Established

    What is this check?

    This check detects video content on your page — including '<video>' HTML elements and embedded players from YouTube and Vimeo — and then validates whether you have VideoObject structured data (Schema.org markup) with the required properties: video title, thumbnail URL, description, upload date, and duration.

    Why is it important?

    Videos are increasingly important in search results. Google can display video-rich results (with eye-catching thumbnails, duration badges, and titles) directly in search listings, which drive significantly more clicks than plain text results. However, Google needs your VideoObject structured data to create these rich results — it cannot extract this information from the video file on its own.

    What is the impact?

    If you have videos on your page but lack VideoObject structured data, you're missing a significant opportunity for visibility. Video-rich results can dramatically increase your click-through rates in search. Without the markup, your videos may not appear in Google's video search tab or earn the eye-catching rich result snippets that attract clicks.

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